Online marketing know-how, in plain English
Articles on SEO, content, social media, advertising and measurement. For business owners who want to understand how it works before they outsource anything. Or who'd like to try it themselves first.
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Content
What is content marketing and what can it do for you?
Content marketing means creating useful content that draws customers to you. Learn what it is, what it delivers and how a small business can start well.
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SEO
What is an SEO specialist and what do they actually do?
An SEO specialist helps you get found on Google and in AI answers. Find out what an SEO specialist actually does and how to choose a good one for you.
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Social media
How to build a social media marketing strategy in six steps
A social media marketing strategy turns loose posts into a plan that brings in customers. Here is how to build one yourself in six steps, with an example.
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Advertising
How to combine online and offline marketing
What is the difference between online and offline marketing, which offline channels are there and how do you make them work together? Examples and tips.
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Social media
5 best practices for your social media marketing
Social media marketing works when you have a plan and know who you post for. Five best practices for small businesses, from your first plan to measurement.
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Social media
What is influencer marketing and how do you get started?
Influencer marketing means working with creators your audience already trusts. Learn how it works, which advertising rules apply and how to get started.
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Advertising
What is offline marketing and which channels still work?
Offline marketing reaches customers away from the internet, through print, signs, events and networking. See examples, channels and a simple strategy.
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Analytics
What does a digital marketing agency do and when do you need one?
What does a digital marketing agency do and when do you need one? Learn what an agency does for a small business, when you can skip it and how to choose.
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SEO
What is local SEO and how do nearby customers find you?
Local SEO helps nearby customers find your business on Google and in Maps. Learn how it works, what you can do yourself and when an agency is worth it.
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Social media
A practical guide to social media for small businesses
How should a small business use social media? Learn which platforms fit, what to post, how much time it takes and how to tell if it brings in customers.
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Social media · Analytics
What is social media engagement and how do you grow it?
Social media engagement shows whether people respond to what you share. Learn what it is, how to calculate your engagement rate and how to increase it.
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Advertising · Social media
How does Instagram advertising work and how do you start?
Instagram advertising puts your posts, Reels and Stories in front of people who don't follow you yet. Learn how it works, what it costs and how to start.
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