More quote requests for a cleaning company
Job seekers already knew where to find this cleaning company. Businesses looking for a cleaner didn't yet. We built the pages and tools that take a visitor to a quote.
Getting found by business clients
The website brought in plenty of job applications. Quote requests lagged behind. Anyone looking for cleaners for an office, a practice or a block of flats struggled to find what they needed.
So the question wasn't more visitors, but the right visitors. And an easy route to a quote.
What we did
- Pages for each service, such as office cleaning, end-of-tenancy cleaning and cleaning for residential blocks and practices.
- Guides on quotes, rates and hiring a cleaning company.
- A quote calculator that helps visitors complete their request.
- Vacancy pages for office cleaning and mobile cleaning work.
- Confirmation emails for clients and applicants.
- A report every quarter that puts the figures from Google and from the forms side by side.
What it delivered
Quote requests went up, from both businesses and households. The flow of job applications stayed strong. The company was shown more often on Google and ranks higher on average.
3.5×
as many quote requests per quarter
from 2 to 7
20×
as many job applications per quarter
from 14 to 290
+23%
impressions on Google per quarter
from 106,205 to 130,882
-
from 22.6 to 18.1
average position on Google (lower is better)
How we measure these figures
Own data From 2 to 7 quote requests per quarter
- Period
- Q1 2026 to Q2 2026
- Measured with
- Quote form on the website
- Status
- Confirmed on 12 October 2026
Own data From 14 to 290 job applications per quarter
- Period
- Q1 2025 to Q1 2026
- Measured with
- Application forms on the website; other channels not counted
- Status
- Confirmed on 12 October 2026
Own data From 106,205 to 130,882 impressions on Google per quarter
- Period
- Q1 2026 to Q2 2026
- Measured with
- Google Search Console
- Status
- Confirmed on 12 October 2026
Own data Average position on Google from 22.6 to 18.1
- Period
- Q1 2026 to Q2 2026
- Measured with
- Google Search Console
- Status
- Confirmed on 12 October 2026
Clicks from Google did stay level over that period. The company was seen more often, but not visited more often. That's part of the story too, and it's what we're focusing on now.
Services in this case study
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