More applicants for a cleaning company
A growing cleaning company kept needing new staff and wanted more business clients. We made sure job seekers found the company on Google, and showed every quarter what it delivered.
Finding staff in a tight market
The company was growing and constantly needed new cleaners. Including people who don't speak Dutch. At the same time it wanted more business clients.
The website wasn't really helping with either. Vacancies were hard to find, and anyone wanting a quote had to work out for themselves what they needed.
What we did
- Vacancy pages for each type of work, in Dutch and English.
- Vacancies that also appear in Google Jobs, the list of jobs above the normal search results.
- A quote page with a cleaning scan that shows in a few steps which plan fits.
- Confirmation emails for applicants and clients, so nobody wonders whether their request arrived.
- Vacancy ads on Facebook and Instagram.
- An interactive video that introduces the company.
- A report every quarter covering applications, enquiries and rankings on Google.
What it delivered
Job applications grew strongly and the company ranks higher on Google on average. The peak was partly driven by Google Jobs. After that the number dropped back a little, but stayed above every quarter of the year before.
4.7×
as many job applications per quarter
from 34 to 162
-
from 18.7 to 13.1
average position on Google (lower is better)
How we measure these figures
Own data From 34 to 162 job applications per quarter
- Period
- Q1 2025 to Q1 2026
- Measured with
- Application forms on the website (Dutch and English), counted from the form exports
- Status
- Confirmed on 12 October 2026
Own data Average position on Google from 18.7 to 13.1
- Period
- Q1 2026 to Q2 2026
- Measured with
- Google Search Console
- Status
- Confirmed on 12 October 2026
When the company also started advertising on the radio, we measured whether that brought in extra applications. It didn't. And that's exactly what the report said.
Quote requests from businesses are picking up more slowly. That's what we're working on now.
Services in this case study
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